When asked what his favorite aspect of his job is, Crobar brand Co-owner and Co-creator Ken Smith says nothing of mingling with celebrities, rubbing elbows with the greatest DJ talent on earth or knowing that his brand is on the verge of becoming internationally established. “The people,” he says. “It is different every night, but I always know that 1 am going to meet someone who is going to make me laugh.” Completed by the other half of the brand creation, Callin Fortis, the duo’s at-titude is pervasive throughout the Crobar philosophy in all three locations, Chicago (1992), Miami (1999) and New York (2003).
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