When former Morgans Hotel Group brand manager Tim Miller was charged with the task of re-branding a national chain of fitness centers he turned to Bigtime Design. The Crunch mission statement is “the apex where fitness and nightlife collide.” Deemed as a design driven, dynamic new re-birth for Crunch, the Studio has infused fitness with Fashion, Art and Music. The objective was to create an atmosphere that was fun, inspiring and brought to life some of the signature night club design elements that Big Time Design is known for.
